Categories


Sales and Marketing

We are all in the business of influencing.

If you're working for an advertising agency or any of its related disciplines, that is the case without a doubt. But whatever line of work you'...
4 Creative tools that Einstein would use

Jerry is on break and playing cards with other employees when the pad he is keeping score on continues to slip and slide around. His frustration sho...
What is it, How do you get it?

Here it is Monday morning and my commitment to have an article out every Monday is in jeopardy. Usually the mind is going all week on potential ideas and by F...
3 Keys to meet your goals

Last week the article was about gaining more willpower and how to keep it going. After all I think most would agree that champions do have a great deal of will po...
What strategies are you using

In many of my past articles there have been references to historical events as examples of how ideas and strategies can be applied in today¡¯s world.
<...
How to handle the ¡°you¡¯re too expensive¡± objection before your clients ask it!

¡°Your prices are too high.¡±

¡°Why are you so expensive?¡±

¡°I have...

I know when an SEO client needs help when I ask them: "so what key phrases to do want to optimise your web pages for", and they answer: "hundreds of them, I have a list of suggestions from Googl...
Earlier this year, internet security provider Tumbleweed Communications issued a press release stating among other things, "The spam problem will continue to grow and be increasingly profit-driven. Sp...
There is definitely a way to generate fresh FREE quality Leads for your business without spending a dime using the Waterfall Lead Capture System. The key is to have access to websites that you can ad...
Oh my god!

The time is changing this weekend, will my computer work? What about my PDA? How am I going to be able to deal with the change?

Monday will be a disaster because of th...
Before you start selling an Ebook (or other product) that you bought, you should always check first if it comes with resell rights. Remember... not all Ebooks have resale rights. In fact, most don¡¯...

Two strategies to help others make a choice

Just last week we were talking to Robert Jonas about how he gets his top 20% producers to increase their sales by some 30%!

How a leader¡¯s beliefs can get in the way

Ever had that discussion with someone that shares a problem their experiencing, and as they describe the situation your wondering why they haven...
How awareness can change your outcomes

Little Timmy is in second grade and Ms. Smith asks him to give his understanding of the word ¡°unaware¡±.

Timmy quickly jumps up and ...
Wholesaling is selling goods or merchandise to retailers, institutional, commercial, and industrial or other professional business users. It is a resale of new or used goods to wholesalers who act as...
Although most of us have only just unpacked from our Summer Holidays the retail year marches relentlessly on, as I discovered to my horror in my local supermarket over the weekend. Keen to stay ahead...
Whether you realize it or not, making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word...
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.

With modern communication technology comes the popularity of information-ba...
The secret of sales success

There are number of books written in sales and marketing but all the tricks, techniques and methods narrows down to only few principles. You would have heard ove...
Stuck in an autoresponder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.

Provide back issues of your eZine archives via your aut...
The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.

DIRECTORY: Some webmasters set up link-directories or article-d...
Marketing through autoresponders is a popular way to increase repeat website visits and sales. One strategy is the eZine eBook

Instead of trying to publish a small daily or weekly eZine, t...
If you know how to write articles and how to use SEO and smart pages to promote a product then you should find internet marketing fairly simple. If you have not yet been successful, you must be miss...
The language pattern is a powerful technique for getting what you want. The 'temporal pattern loop' is especially potent in persuasion.

Loops create an opening in the mind of your prospect ...
Let's analyze the sales procedure. More importantly, let's focus on how you can make your shopping cart work for you. If you study some of the more prestigious businesses out there like Buy.com, BestB...
There are certain things you must evaluate before going into an MLM program. First and foremost is whether or not the ¡°opportunity¡± is a scam. This is usually an easy process and normally only i...
It is no secret. People are making thousands, even millions of dollars in network marketing (multi-level marketing). There are many scams out there, but right now we¡¯re going to focus on the legiti...
Wait!

Do not delete that junk mail and spam just yet. I am going to give you a few reasons why junk mail can be helpful to your home business. You do not feel like going through all of them...
Viral marketing solidifies brands

Somewhere between email and websites is a new territory, ripe for very effective marketing and NTR (non-traditional revenue)! You might not have heard a...
Knowing how to use SEO and article marketing together to promote and drive masses of traffic to your website is one of the more important skills you will learn on the internet. Although both of these ...
Classified ads have long been a major source of income for local newspapers. However, when it comes to national tabloids they are usually just a minor source of revenue, with quarter, half and full pa...
Online shopping is the fastest growing multi billion-dollar business in the world. Online shopping is rapidly becoming a worldwide choice for convenient shopping. One of the greatest benefits of onlin...

4 tips for improving your sales team¡¯s success

The year 2007 is now officially almost half over. Is your sales team performing at their maximum potential?

In recent arti...
Make sure your order form includes the important elements. Key components of a super-effective order form include:

? Headline
? Customer Order Acknowledgement
? Summary of the...
Using hypnotic NLP Language patterns in web copy can dramatically boost your sales. The power of Hypnosis and NLP in Business has been significantly on the rise in recent years, but often it has been ...
The decision to launch a new marketing program ¨C or improve an existing one ¨C is often followed by paralysis. There are too many options and you want to get it right. Where do you start?

Discount Shopping is what a customer owes for and a businessman uses for promoting his business. Discount Shopping is the best way to get the branded products of their choice at a reasonable price.
The second reason you can¡¯t sell is because you don¡¯t understand why your prospects don¡¯t want what you have. You have exactly what they need it¡¯s as plain as day yet they just don¡¯t g...
You think your failures and lack of success is someone else¡¯s fault. Ok: your sales manager¡¯s a jerk, the underwriters just ruined a perfectly good product, no one is providing you with good ma...

The online video revolution is HERE...

Catch the most important marketing wave on line since the email. A tread that is already generating millions of dollars of sales and reven...
Recently Google stepped into audio / radio advertisements. We wanted to give it a try for our classified ads site webcosmo.com. With the radio stations available all around the US states this was a gr...
Identify the top 25 reasons you can¡¯t sell now, and start your path to insurance sales success. You can¡¯t fix what you don¡¯t know is broken and you can¡¯t solve problems you don¡¯t under...
When I was a kid - my younger sister LOVED IT when I screwed up. What she loved even MORE was when she was there to observe it!

Well - I have a Diva confession to make.

...
Thought that might catch your attention!

OK lady - this is an article that might shake you to your roots (I just had mine done by the way!)

There's a HORRID habit I see w...
Relationship Selling has been around forever, but many sellers
stopped using it consciously while the bid mentally and
purchasing agent era was in vogue. Now it's all about
ne...
You may think customer service requires a huge capital outlay: expensive training, high-falutin' CRM software, and thousands of dollar in expenditures Nonsense! The most important parts of customer se...
by Debbie Jenkins author of 'Going Native in Murcia'

No matter how well thought out your move to Spain may have
been, there may be times when you feel a touch of home
sick...
Almost everybody involved in e-business and online marketing is aware of the concept of affiliate marketing. It has proved to be one of the most powerful tools of Internet marketing and has managed to...
Your sales development training may have been all about technique and presentation skills, but you need to develop your connection skills too. Ideally you want to become the go to person for your cli...
Do you know what your gap is? Why do you need to know what your gap is? What happens if there is no gap?

Your gap is what your business is all about. Your gap is effectively what you do...