What An Affiliate Manager Does:
The affiliate manager's job is to recruit new affiliates and manage the day-to-day aspects of your program.
An affiliate manager has 3 major tasks:
(1)Scouting for new affiliates,
(2)Motivating your affiliates to sell.
(3)Running your affiliate operations. Below are examples of the things a good affiliate manager does:
* Produces collateral materials
* In charge of communications with affiliates
* Sends follow-up mailings
* Monitors incentive programs
* Administrative work (creating rebrandable files, etc.)
* Distributes content
* Comes up with blog content, even posts content
* Whatever else you need for your affiliate program
How To Pay Your Affiliate Manager:
You can pay your affiliate manager a wage, by the hour, OR, even better would be to pay them a percentage of the overall revenue she brings in. That way it costs you nothing if she doesn't create any sales for you, but if she desires a lot of money, she's going to have to create a lot of sales. Now that is incentive to do a good job!
How To Recruit An Affiliate Manager:
Probably the easiest way to get an affiliate manager is to post a public or private post in an affiliate forum. The people reading the forums are more likely to know what the position entails than if you ran an ad in your local newspaper. Besides, your affiliate manager does not have to live in your home town; after all, this is an Internet field.
Another way is to read through your favorite affiliate program forum to find a person. Look for someone who appears to have experience and/or knowledge in the affiliate process and send them a private offer.
Affiliate manager is a critical part in your business if you want to make more profit. Hiring one will not only get you more business, but will allow you the time to come up with new ideas and products to help you grow. As Michael Gerber of E-Myth fame says, It'll give you time to "Work on your business, NOT in it". Sound advice.
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